84 Best Marketing Tools for 2024
The Ultimate Guide to the Best Marketing Tools: Elevate Your Strategy and Boost Results
I've shared this many times before, but for those who are new here, some context: I transitioned into product management from marketing. Even now, I still love keeping up with the latest marketing trends and tools. So, to help out fellow product managers, product marketers, entrepreneurs, and anyone else who might find this useful, I’ve curated a list of top marketing tools below.
Content Creation and Copywriting
Jasper AI - Generates high-quality content with customizable tones.
CopyAI - Simplifies copywriting with ready-to-publish drafts.
Writesonic - Produces SEO-optimized content quickly.
Grammarly - Enhances writing with advanced grammar and style checks.
Rytr - AI writing assistant for creating compelling content.
MarketMuse - Optimizes content for search engines using AI.
Phrasee - AI-powered copywriting for email and social media.
Scalenut - AI-driven content creation and research platform.
Social Media Management
Hootsuite - Comprehensive social media scheduling and analytics.
Buffer - Simplifies social media posting and engagement.
Flick - Optimizes hashtag strategy for Instagram.
UpGrow Instagram Growth - Enhances organic growth on Instagram.
SEO and Analytics
Semrush - Comprehensive SEO and competitive research tool.
Ahrefs - Advanced backlink and keyword analysis.
Moz - SEO software for keyword research and link building.
Google Analytics - Tracks and reports website traffic.
Screaming Frog - Website crawler for technical SEO audits.
Email Marketing
Mailchimp - All-in-one marketing platform for email campaigns.
GetResponse - Email marketing and automation solutions.
ConvertKit - Email marketing for content creators.
Seventh Sense - Optimizes email send times for better engagement.
Customer Relationship Management (CRM)
HubSpot - Comprehensive CRM with marketing automation.
Salesforce - Leading CRM platform with extensive features.
Zoho CRM - Cloud-based CRM for managing customer relationships.
Pipedrive - Sales-focused CRM for small businesses.
Graphic Design and Visual Content
Canva - User-friendly design tool with customizable templates.
Visme - Creates engaging visuals for presentations and infographics.
Venngage - Design infographics and reports with ease.
Piktochart - Visual content creation for non-designers.
Appy Pie Design - AI-powered design software for various graphics.
DALL-E - AI image generation from text prompts.
Video Production
Loom - Record and share quick video messages.
Vidyard - Create and track personalized video messages.
Veed.io - Edit and create engaging video content.
Descript - Edit videos and podcasts with text.
Kapwing - Online video editing for social media.
Wistia - Host, manage, and track video performance.
Camtasia - Screen recording and video editing.
Powtoon - Create animated videos and presentations.
Biteable - Easy video creation for businesses.
Animoto - Create professional-quality videos.
Soapbox - Record and share webcam videos.
Animaker - Create animated videos online.
Movavi - Video editing software for beginners.
Renderforest - Create videos, logos, and mockups.
Promo - Create marketing videos for social media.
InVideo - Video creation platform with templates.
Magisto - Automated video editing.
Filmora - Simple video editing software.
Adobe Spark - Create graphics, videos, and web pages.
Moovly - Online video editor with templates.
Clipchamp - Online video editor with stock assets.
Vyond - Create animated videos for business.
VideoScribe - Create whiteboard animation videos.
Wave.video - Online video maker and hosting.
Shakr - Video creation platform for ads.
Vidnami - Create marketing videos with AI.
Vidooly - Video marketing and analytics platform.
Reevio - Create explainer videos.
Wideo - Online video animation platform.
Toonly - Create animated explainer videos.
VideoLeap - Mobile video editing app.
WeVideo - Online video editing and collaboration.
Adobe Premiere Rush - Mobile and desktop video editing.
Kaltura - Video platform for education and enterprise.
Vimeo Create - Create and edit videos with templates.
Rocketium - Video creation for marketing teams.
FlexClip - Online video maker with templates.
Doodly - Create whiteboard animation videos.
Lumen5 - Create videos from articles.
Chatbots and Customer Support
Tidio AI - AI-driven live chat and chatbot platform.
Drift - Conversational marketing and sales platform.
Intercom - Customer messaging platform with chatbots.
ChatGPT - AI conversational agent for customer interactions.
Marketing Automation
Marketo - Marketing automation software by Adobe.
Pardot - B2B marketing automation by Salesforce.
ActiveCampaign - Automation for email marketing and sales.
Keap - CRM and marketing automation for small businesses.
Sendinblue - Email marketing and automation tools.
Other Essential Tools
Predis.ai - AI-powered social media content creation.
Lunio - Ad fraud prevention and analytics.
OptiMonk AI - Conversion rate optimization with AI.
SmartSites - Full-service digital marketing agency.
Appy Pie Design - AI text-to-video generator.
PS: Hope this helps! These can really make a difference in hitting your marketing goals. Whether you need to automate tasks, generate content, analyze data, or boost customer engagement, these tools will help you stay ahead and achieve great results.
Hi! I'm Naimeesha. I moved to the US on an H4 visa and quickly secured an H1B sponsorship and job. I've advanced to leadership roles in Product Management, earned an EB1A visa, launched successful side projects, and founded Products by Women, a nonprofit for women in tech and business.
I enjoy creating digital and physical products that people love. My work has been featured in Forbes, Builtin, and an Amazon best-selling book. Currently, I lead Product Strategy, GTM, and Operations at a Fortune 500 financial firm.
If you have questions about:
Boosting your EB1A visa application profile
Navigating from H4 to H1B without an EAD and studying in the US
Pivoting into Product Management
Tips for kickstarting and growing your own business